The New China Playbook: Young Affluent E-Savvy Consumers Will Fuel Growth (a new Boston Consulting Group report)

Boston Consulting Group has released a free report describing key trends in Chinese consumption over the next five years:

  • The rise of Upper Middle Class (income over $24000/yr) and Affluent households (income over $46000/yr)
  • The emergence of a new generation, people born after 1980 and raised after China emerged from a long period of instability and poverty
  • The rapid growth of e-commerce

BCG Chart January 2016

Full report available free here


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